Case Studies

Fred Perry

2017 – 2019

Fred Perry came on board as a partner of Independent Venue Week to share their stories and experiences of Fred Perry’s involvement in music across the decades across both Fred Perry and IVW social media as well as in the Fred Perry.

They also hosted live shows including the iconic The Specials Gig at the 100 Club as part of Independent Venue Week covered live, on air by Steve Lamacq as part of his BBC 6 Music show. 

In addition, the IVW 2019 Ambassador, Novelist, worked with Fred Perry to create a limited edition run of “Mmh Yeah” Patches available to gig goers at participating independent venues that year. 

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