Case Studies

Vauxhall Vivaro On Tour


The partnership with Vauxhall offered artists the free use of a converted Vivaro van to help them to them to tour more cost effectively.

The van was offered out through social media and word of mouth and demand was so great, a second van was converted for use. Over the course of the project, artists saved £30,000 in 2016, travelling over 100,000 miles in the Vauxhall Vivaro.

Since its launch in 2015, the Brit-built Vivaro was available to The Charlatans frontman Tim Burgess’s Tim Peaks, and rising bands Yucatan, Horsebeach and Documenta as part of its wider support of the annual celebration. The unique opportunity has provided a lending hand to bands including Slaves, Dream Wife, Get Cape, Wear Cape, Georgia, Fly, Yak, Life, Dutch Uncles, Don Broco, Cattle & Cane, Frankie and the Heartstrings and Sunset Sons. Collectively the Vivaro On Tour campaign has travelled over 100,000 miles to areas in Britain such as Glasgow, Newcastle, Sheffield, Bristol, Brighton and London while also hitting the pedal in Italy, France, Germany, Belgium and The Netherlands.

English punk duo Slaves (now Soft Play), who took embarked on tour in a Vauxhall Vivaro in 2016 said:

“As a band we’ve been touring for years, it’s what made us the band we are and it’s what we love. This country has such a great live music scene and being able to get out on the road to meet your fans is essential for all bands. Being loaned the Vivaro from Vauxhall was a huge help for us on our last UK tour. Even more so, them also loaning one to our support act Life was a huge help for a brilliant new band, and it’s great to see a British built van investing in UK bands like us to get our music out there to more people”.

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